Get Started
AEO Academy

The exact playbook for earning AI citations

A field course for turning crawler access, buyer questions, citable content, original evidence and trusted mentions into measurable AI visibility. Follow the examples, complete the assignments and run the same operating loop on your own site.

8 modules9 field lessonsSaved progressWorked examples
Start the course
0%complete
Learn → apply → measure → improve
Start here

AI visibility is not a page tweak. It is a decision journey.

People now ask AI before they ever reach your site. They ask what to buy, who to compare, what risks to avoid and whether a brand is credible. The point of AEO is to show up inside that decision path with pages and sources an answer engine can confidently use.

This academy teaches the work in that order: understand the journey, prove access, choose the right questions, build citable answers, create proof, earn source coverage and measure the result.

1. Discovery“How do I solve this?”
2. Comparison“Which tools or firms should I trust?”
3. Validation“Is this brand actually good?”
4. Action“What should I do next?”

Your course path

Complete the lessons in order. Each one ends with a field assignment and a definition of done.

0 / 9 complete
Module 01

Start here: buyers now ask AI first

Understand what changed in the buyer journey, then use CiteTrack to see the prompts, answers, sources and reputation signals shaping those decisions.

✓01AI search is a decision journey, not one keywordMap how a buyer moves from problem to shortlist to proof before they ever visit your site.24 min✓02Decompose the answer-engine systemBreak AEO into the parts you can test: crawl, render, understand, trust, cite, recommend, click and convert.27 min
Module 02

Choose the win

Turn “we should do AEO” into a prompt set, competitor set and baseline you can measure.

✓03Build the 20-prompt baselineChoose buyer questions, run the same test across engines, and record cited, mentioned or absent without cherry-picking.22 min
Module 03

Make the site retrievable

Prove the right bots can reach the right pages before rewriting a word.

✓04Diagnose AI crawler accessRead server logs, distinguish training from answer bots, and fix the actual layer returning 403, 429 or 5xx errors.28 min
Module 04

Find the real questions

Move beyond head terms into the sub-queries, personas and constraints an answer engine synthesizes.

✓05Build a query fan-out mapTurn one category into the decision questions AI must resolve, then choose which ones deserve pages or sections.24 min
Module 05

Build citable answer assets

Rewrite sections for extraction, add defensible information gain, and make every claim easy to verify.

✓06Rewrite one page for citationsUse answer blocks, evidence, tables and source notes without turning the page into robotic fragments.32 min
Module 06

Create proof competitors lack

Turn customer data, experiments and expert knowledge into original sources answer engines can cite.

✓07Publish an original data assetDesign a small study, document the method, present native HTML findings, and create a reason for third parties to cite you.30 min
Module 07

Win the source ecosystem

Find the domains shaping AI answers and earn inclusion where the engines already place trust.

✓08Run a source-gap campaignIdentify recurring cited domains, choose the exact pages that matter, and offer evidence instead of generic guest posts.29 min
Module 08

Run the 30-day operating loop

Prioritize opportunities, ship controlled changes, and prove whether visibility and business outcomes moved.

✓09Run a 30-day AEO sprintChoose opportunities from evidence, assign owners, annotate changes, and decide whether to scale, revise or stop.26 min

Measure the playbook on your own site

CiteTrack AI records the crawls, citations, competitors, reputation changes and revenue that show whether your work moved the result.

Get CiteTrack AI

Explore: Features · Crawl Academy · Glossary · Compare · Pricing