Otterly vs Peec AI for AI Search Tracking in 2026
Quick answer: Otterly is the cheapest way to start. Peec AI is built for teams with daily tracking and unlimited users. We compare pricing, engines, and fit, plus a WordPress-native option that also fixes what it finds.
⚡ Key takeaways
- → Otterly has the cheapest entry in the category. Lite at $25/mo annual ($29 monthly). But base coverage is 4 engines; Gemini and Google AI Mode are paid add-ons ($9-$149/mo).
- → Peec AI ships 6 base engines on every paid tier with no add-ons. Brands Starter at $80/mo annual ($95 monthly) is 3x Otterly Lite but includes the engines Otterly gates.
- → Once you add Otterly's Gemini and AI Mode add-ons on Standard ($59/mo combined), the price lands at ~$219/mo monthly or ~$219/mo annual. That is within $14 of Peec Brands Pro at $205/mo annual.
- → Peec includes unlimited users on every paid tier. Otterly caps users by plan. For a marketing team that needs more than 1-2 logins, Peec's seat model is meaningful.
If you want the absolute cheapest start and you only track ChatGPT and Perplexity, Otterly Lite at $25/mo annual is the floor. If you want 6 engines included and unlimited users on the same plan, Peec Brands Starter at $80/mo annual is the better fit.
What's in this guide
Two accessible monitors, different sweet spots
Otterly and Peec AI both sit in the self-serve, mid-market end of the category. The way each tool packages its tiers is meaningfully different though.
Otterly is the SMB monitor with the lowest entry price. Self-serve signup, transparent published prices, free trial without a card. The shape is "cheap start, pay for the extras you need." Base coverage is 4 engines (ChatGPT, Perplexity, Copilot, Google AI Overviews). Gemini and Google AI Mode are paid add-ons per tier.
Peec AI is the brand-monitoring platform with the widest base bundle. Self-serve signup, transparent published prices, but the bundle includes more out of the box. 6 base engines on every paid tier with no add-ons. Unlimited users included. Separate Brands product (for in-house teams) and Agency product (for agencies managing multiple clients).
So the question is which packaging fits. A solo marketer or small team tracking 1-2 engines wins on Otterly's price floor. A team that needs 5+ engines and shared access wins on Peec's wider bundle.
The pricing math with add-ons
Both vendors publish prices. The math gets interesting when you add Otterly's engine add-ons.
Otterly with add-ons vs Peec Brands, annual pricing
| Tier | Otterly base | Otterly with full engines | Peec Brands base (6 engines) |
|---|---|---|---|
| Entry | Lite $25/mo annual | Lite $25 + $9 Gem + $9 AI Mode = $43/mo | Starter $80/mo annual |
| Mid | Standard $160/mo annual | Standard $160 + $59 Gem + $59 AI Mode = $278/mo | Pro $205/mo annual |
| High | Premium $422/mo annual | Premium $422 + $149 Gem + $149 AI Mode = $720/mo | Advanced $420/mo annual |
USD, annual pricing. Otterly add-on rates (Gemini and AI Mode) priced separately per tier. Peec includes all 6 base engines flat. Both publish 15-16% annual savings vs monthly.
At the entry tier, Otterly Lite at $25/mo annual is $55/mo cheaper than Peec Starter at $80/mo annual. The gap closes when you add Otterly's Gemini and AI Mode add-ons ($43/mo combined), but Otterly still wins on raw price by $37/mo.
The math reverses at the mid tier. Otterly Standard plus full engine coverage is $278/mo. Peec Pro is $205/mo. Peec is $73/mo cheaper for the same 6 engines.
At the top tier, Otterly Premium plus full add-ons hits $720/mo. Peec Advanced is $420/mo. Peec is $300/mo cheaper, or $3,600/yr cheaper, for similar engine breadth.
So the pattern flips depending on tier. Otterly wins at entry if you stay on 4 base engines. Peec wins at mid and top if you want broad engine coverage.
Engine coverage compared
Otterly's base 4 engines on every tier: ChatGPT, Perplexity, Microsoft Copilot, Google AI Overviews. Gemini and Google AI Mode are paid add-ons.
Peec's 6 base engines on every paid tier (no add-ons): ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews, and a 6th engine that varies by Peec's plan structure.
For most buyers, this gap matters at the mid tier. If you need Gemini coverage, Otterly Standard at $160/mo plus the $59 Gemini add-on hits $219/mo. Peec Pro at $205/mo includes Gemini in the base bundle.
For Google AI Mode coverage, the math compounds. AI Mode is a separate add-on at $9-$149/mo on Otterly. Peec includes AI Mode-class coverage in its base bundle.
If you only need 2-3 engines and you know which ones, Otterly's a la carte model lets you pay for exactly what you use. If you want broad coverage out of the box, Peec wins on bundle.
Users and team collaboration
Peec includes unlimited users on every paid tier. Otterly caps users by plan.
For a solo marketer or 1-2 person team, this is invisible. The dashboard is for you.
For a 5-10 person team where the head of content, the head of SEO, the brand director, and the founder all want to look at the dashboard, the seat model matters. Peec costs the same whether 2 people log in or 20. Otterly tier upgrades or seat add-ons apply.
If team access is a real use case, Peec's pricing scales without surprises.
Three real buyer scenarios
The solo marketer tracking 2 engines. You want to know if your top 10 prompts get cited in ChatGPT and Perplexity. Budget is $30/mo or under. Otterly Lite at $25/mo annual covers it cleanly. Peec Brands Starter at $80/mo annual is 3.2x the cost and you do not need the extra engines. Otterly wins this scenario clearly.
The 5-person marketing team needing 5+ engines. You want Gemini, ChatGPT, Perplexity, Copilot, and AI Overviews tracked daily with the whole team in the dashboard. Peec Brands Pro at $205/mo annual covers it with 6 engines and unlimited users. Otterly Standard plus Gemini add-on at $219/mo is within $14, but you cap user count and miss the 6th engine. Peec wins on bundle here.
The agency at 8 client brands. You need per-client tracking, you want everyone in your team able to view client dashboards, and you want predictable pricing. Peec Agency Essential at $245/mo monthly (or Growth at $495/mo) is the right product line. Otterly does not have a dedicated agency product, so you would buy 8 separate brand plans. Peec Agency wins on the agency-portfolio shape.
If you are on WordPress
Neither Otterly nor Peec runs on WordPress. Both are hosted SaaS dashboards tracking external sites.
If your site is on WordPress, the alternative worth knowing about is CiteTrack. It runs as a plugin inside the WordPress admin, queries 5 engines (ChatGPT, Perplexity, Gemini, Claude, Copilot) through your own API keys, logs verified AI crawler hits, and ties AI-referred visits to WooCommerce or EDD orders.
The pricing shape is flat annual ($59 Solo for 1 site, $129 Studio for 5, $249 Agency unlimited). No monthly subscription. No engine add-ons. Free crawler logging without a license. Honest limit: WordPress only, you manage your own engine spend.
For WordPress-first teams, CiteTrack at $59/yr annual undercuts both Otterly's $300/yr Lite and Peec's $960/yr Starter. For non-WordPress sites, Otterly and Peec are the two real options.
FAQ
Is Otterly cheaper than Peec AI?
At Lite vs Starter base pricing, yes. Otterly Lite at $25/mo annual is $55/mo cheaper than Peec Starter at $80/mo annual. But once you add Otterly's Gemini and AI Mode add-ons to match Peec's 6-engine base, the gap shrinks and reverses at mid and top tiers.
How many engines does each cover?
Otterly: 4 base engines (ChatGPT, Perplexity, Copilot, AI Overviews) on every tier, Gemini and AI Mode as paid add-ons ($9-$149/mo each per tier). Peec: 6 base engines on every paid tier, no add-ons.
Does Peec AI include Gemini and Google AI Mode?
Yes, both are in Peec's base bundle on every tier. Otterly bills both as add-ons starting at $9/mo on Lite and rising to $149/mo on Premium.
Which one fits a marketing team better?
Peec. Unlimited users on every paid tier means the whole team can access the dashboard without per-seat add-ons. Otterly caps users by plan.
How many prompts does each tier track?
Otterly: 15 prompts on Lite, 100 on Standard, 400 on Premium. Peec publishes prompt allowances inside the platform rather than on the public tier page; Pro typically supports 100-300 depending on the prompt structure.
Which one fits agencies better?
Peec has a dedicated Agency product line ($245-$795/mo monthly) built for service businesses managing multiple client brands. Otterly does not have a dedicated agency product, so you would buy multiple brand plans for multi-client work.
Do both offer free trials?
Yes. Otterly offers a 14-day free trial. Peec also offers a self-serve free trial.
What if I am on WordPress?
CiteTrack at $59-$249/yr flat annual is a WordPress plugin in this category. 5 engines on every plan via BYO API keys, verified crawler analytics, WooCommerce + EDD revenue attribution. Honest limit: WordPress only.
- The full pricing breakdown, Otterly pricing and Peec AI pricing.
- The wider field, Otterly alternatives and Peec AI alternatives.
- Real cost across the category, SaaS vs WordPress plugin.
- The enterprise comparison, Profound vs Otterly.
See it in your own WordPress dashboard
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