Peec AI Pricing in 2026 and Whether It Is Worth It

To budget for Peec honestly, decide first whether you're a brand or an agency. Brands pay by prompts (a simple cap). Agencies pay by credits (a flexible bucket that maps to a prompt count Peec publishes). Then add the Additional Models add-on if you want all 6 base engines, not 3. The annual discount is real and applies to every tier.

Peec is one of the fastest-growing tools in the AI search visibility category. The brand says it's been adopted by 2,500+ marketing teams (Zalando, Attio, Squarespace, Brevo, HUGO BOSS, n8n, TUI Group, and Wix are on the public logo wall), and it has raised $29M to date.

The pricing page is one of the more transparent in the category, with two parallel ladders (brands and agencies) both showing monthly and annual prices.

The part most reviews skip is that the brand ladder and the agency ladder use completely different cost mechanics. Brands pay by prompts. Agencies pay by credits, where the credit allotment converts to a prompt count via Peec's sample configuration. Once you know which ladder you're on, the math is clean.

This guide walks every tier, every add-on, and the math for three real buyer scenarios.

The fully loaded annual cost, at a glance

The headline number a team reads first is "Pro at $245/mo." That covers 3 models, 2 projects, and 150 prompts. The fully loaded version for an in-house team wanting all 6 base engines, on annual billing, looks like this.

Peec AI pricing in 2026, the headline tiers

Peec publishes two ladders, one per buyer type, both with monthly and annual billing. Annual cuts roughly 15 to 18% off every tier on both sides.

The base 6 models, available across every tier, are ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Co-pilot, Perplexity, and Gemini. Starter, Pro, and Advanced let you pick 3 of those 6. Enterprise unlocks the other 3 plus four extras Peec lists as Enterprise-only: Qwen, Deepseek, Claude Sonnet 4, and GPT-5 Search.

Two things to call out from the tier table.

MCP integration is on every brand tier, not gated. That's unusual in the category, where MCP usually sits behind a paid step.

The agency Essential tier matches the brand Pro tier on price ($245/mo) but uses a credits-based model and gives you 3 projects with 3 pitch projects instead of 2 projects total. If you're managing more than 1 brand, the agency ladder is usually the better value.

The hidden costs the sticker does not show

Three places where the Peec number stretches beyond the published sticker.

1. Additional Models add-on for full base coverage. Every base tier lets you pick 3 of the 6 base engines. To track all 6 on Starter, Pro, or Advanced you buy the Additional Models add-on:

• Starter monthly: +$35/mo. Annual: +$30/mo (saves $60/yr).
• Pro monthly: +$85/mo. Annual: +$70/mo (saves $180/yr).
• Advanced monthly: +$165/mo. Annual: +$140/mo (saves $300/yr).

So if you want 6-engine coverage and not 3, plan for the add-on. The add-on roughly mirrors the base price of each tier (Pro at $245 + $85 = $330/mo for full coverage is ~35% lift over the sticker).

2. Project caps and country caps. Starter is 1 project, Pro is 2, Advanced is 5. A "project" is your brand setup with its prompts and competitors. Manage 3 brands and you can't stay on Pro, even if 150 prompts is plenty. Multi-country is also tier-gated: Starter is 1 country per project, Pro and Advanced are 3. So a brand running in 5 countries on Pro can't track 5 markets separately, that's an Advanced or Enterprise decision.

3. The agency credits-to-prompts conversion. Peec publishes a sample configuration on the agency tab. 10,000 credits work out to roughly 111 prompts (Essential), 25,000 to roughly 277 (Growth), 65,000 to roughly 722 (Scale). That's daily tracking across the 6 base engines. Change the frequency or the engine count and the prompt budget changes too.

What it costs for three real buyer scenarios

Three scenarios with the verified Peec numbers.

How billing actually works

Peec's billing mechanics are mostly clean, with one quirk on currency and one on the unlimited-users claim worth knowing.

Taxes. Peec is EU-based, so EU buyers will see prices auto-converted to EUR at checkout with local VAT applied (19% in Germany, 20% in France, etc.) unless reverse-charge applies with a valid VAT ID. US buyers see USD plus state sales tax where the SaaS rule applies. The exact tax line depends on your billing country.

Billing cycle. Monthly is recurring month to month. Annual is paid up front for the year, with a 15 to 18% discount baked in. The save amounts are advertised explicitly on the page ($180/$480/$900 on the brand side, $480/$900/$1,440 on the agency side), so you can see exactly what you're saving by committing.

Free trial. Not published. Every plan goes through "Get Started" (self-serve) or "Talk to sales" (Enterprise). If you want to try the category before paying, Otterly publishes a 14-day no-card trial, Scrunch a 7-day trial.

Unlimited users. Confirmed on every tier, brands and agencies. That's the strongest seat economics in the category. Scrunch Core caps at 5 seats ($25/mo each beyond that). Profound Growth caps at 3 seats with no overage path on self-serve. If your reporting team is 6+ people who all open the dashboard, Peec is genuinely $0 vs hundreds per month elsewhere.

Upgrade and downgrade. Plans change at the next billing cycle for monthly. Annual plans typically downgrade at renewal. There's no published partial-refund policy, so treat annual as a 12-month commitment.

Hitting the prompt or credit cap. On the brand side, the published path is a tier upgrade rather than per-prompt overage. On the agency side, the credit pool is the budget, and you reallocate across projects rather than buying more. So plan headroom into your initial tier choice.

Cancellation. Standard SaaS cancel-anytime. Monthly plans stop at the next cycle. Annual is paid up front and committed for the year.

Peec AI vs CiteTrack on price

The closest like-for-like at the in-house team scale is Pro annual + Additional Models annual against CiteTrack Studio. Both intended for teams running serious citation tracking. The mechanics are different (Peec is a hosted dashboard with a credits or prompts model, CiteTrack is a WordPress plugin with bring-your-own keys), so this is a price comparison, not a feature parity claim.

Who Peec AI is right for, and who should skip it

Pay for Peec if you are:

• A small in-house team that values unlimited users on the entry tier. Most competitors charge per seat or cap teams. With Peec, a 10-person reporting team costs the same as a 1-person team.
• An agency that runs daily reporting across a portfolio of clients. The credits model is flexible, and the per-pitch-project prompt cap (25/50/75/100) is clearly priced.
• A brand willing to pay for the cleanest UI in the category. Reviewer feedback consistently calls out the interface clarity, and the published testimonials reinforce it.
• A team that wants MCP integration without paying for it as an add-on. MCP is included on every brand tier.

Skip Peec if you are:

• A brand that needs Claude Sonnet 4 or Deepseek coverage from day one. Both are Enterprise-only, which Peec does not publish.
• Tracking only 1 engine. The 3-of-6 base model picker means you pay for 3 even when you use 1.
• On WordPress and want page-level fixes and revenue attribution, not just measurement.
• An agency at more than 25 clients (the Scale cap). Beyond that, Comprehensive is custom pricing.

What Peec AI's own customers say

Peec publishes six named-customer testimonials directly on its pricing page. Two stand out.

WIX's Head of SEO Comms, Crystal Carter, says "Peec AI offers key insights on AI visibility, helping brands stay at the forefront of discovery in the age of AI and generative search."

Glide's Head of Marketing, Sepy Bazzazi, says Peec AI gave their team "a data-informed view of our LLMO strategy at Glide, virtually overnight. With its insights, our blog posts started ranking for targeted ChatGPT and Perplexity prompts within 24 hours."

The other four published testimonials come from Graphite (Ethan Smith, CEO), Squarespace (Thomas Smeaton, SEO Manager), Merge (Jon Gitlin, SEO Strategist), and KP (Artur Kosch, General Manager). The customer logo set runs broader still, with Zalando, Attio, Squarespace, Brevo, HUGO BOSS, n8n, TUI Group, and Wix on the brand side, and Seer, Eskimoz, Cinesso, Mindshare, and Peak Ace on the agency side. That mix of consumer brands and SEO agencies tracks with the two-ladder pricing setup.

The flat-fee alternative if you are on WordPress

If your site is on WordPress, CiteTrack AI does Peec's core citation tracking job, then adds page-level fixes and revenue attribution, on a flat annual license. The two products serve different buyers (Peec for hosted unlimited-user dashboards, CiteTrack for in-place WordPress optimization), so this is an alternative for the monitoring half of the job, not the dashboard polish.

What it covers:

• Five engines on every plan: ChatGPT, Perplexity, Gemini, Claude, and Copilot, since you bring your own API keys.
• One-click AEO and GEO fixes for pages that get crawled but not cited.
• Revenue attribution that ties AI-referred visits to WooCommerce and EDD orders.
• $59/yr for one site, $129/yr for five, $249/yr for unlimited. No per-project cap, no Additional Models add-on.

Honest limits.

• WordPress only. If your site is not on WordPress, this is not the right tool.
• No credits-based agency portfolio mode. Peec's credit pool with pitch project caps is a fit for agency workflows that need flexible reallocation.
• No hosted UI polish equivalent to Peec's dashboard. CiteTrack lives inside WP-Admin.
• BYO API keys. You pay the engines directly at cost, separate from the flat license.

Should you pay for Peec AI?

Here is the short version, by buyer type.

FAQ

Keep going

• How Peec compares to its main alternatives.
• A head to head, Otterly vs Peec AI.
• For agencies specifically, AI visibility tools for agencies.
• Another agency match-up, Peec AI vs Scrunch AI.
• Real cost across the category, SaaS vs WordPress plugin.

Pricing · AI Visibility, Peec AI, Pricing