Peec AI vs Scrunch AI for AI Visibility in 2026
Quick answer: Peec AI is built for in-house team tracking; Scrunch AI leans toward enterprise audits. Here is how they compare on workflow, pricing and fit, plus where a flat-price WordPress option fits in.
⚡ Key takeaways
- → Peec is flat per tier with no per-brand multiplier. Brands Starter at $80/mo annual ($95 monthly), Pro $205/mo annual, Advanced $420/mo annual. 6 base engines, unlimited users.
- → Scrunch is per-brand-per-month. $250/mo Brands Core (4 LLMs, 125 prompts), $500/mo Agency Core, custom Enterprise (9 LLMs). 3 brands tracked = $750/mo.
- → At 1 brand, Peec is $170/mo cheaper. At 3 brands, Peec Pro is $545/mo cheaper. At 5 brands, Peec Advanced is $830/mo cheaper. Peec wins on multi-brand portfolios by a wide margin.
- → Different signature features. Scrunch has audits, sentiment, hallucination detection, and the Akamai 364% lift case study. Peec has unlimited users, daily refresh, and a brand-focused team dashboard.
If you want a brand-monitoring platform with unlimited team access at flat per-tier pricing, Peec is the cheaper fit. If you need per-brand site audits with sentiment and hallucination detection, Scrunch is built for that work specifically and the per-brand cost is the trade.
What's in this guide
Accessible monitor vs per-brand audit platform
Peec AI and Scrunch AI both track brand visibility in AI answers. The pricing models and depth focus are meaningfully different.
Peec AI is the accessible brand-monitoring platform. Self-serve signup, published prices, 6 base engines on every paid tier with no add-ons, unlimited users included, daily refresh. Built for in-house marketing teams who want collaborative monitoring at flat per-tier pricing.
Scrunch AI is the per-brand audit platform. Per-brand-per-month pricing model, so the bill multiplies with brand count. Signature work is site audits with structured AEO recommendations, sentiment analysis on brand mentions, and hallucination detection. Akamai is a documented case study at 364% lift.
So the question is which structure fits. A team that wants broad team access at flat per-tier pricing goes one way. A team that needs deep per-brand audits with sentiment and hallucination work goes the other.
The per-brand multiplier on Scrunch
Both vendors publish entry prices. The math diverges fast as brand count grows.
Peec Brands vs Scrunch, by brand count
| Brands tracked | Peec Brands (annual) | Scrunch Brands Core | Peec advantage |
|---|---|---|---|
| 1 | Starter $80/mo annual | $250/mo | -$170/mo |
| 3 | Pro $205/mo annual (handles 3 brands within tier) | $750/mo (3 × $250) | -$545/mo |
| 5 | Advanced $420/mo annual | $1,250/mo (5 × $250) | -$830/mo |
| 10 | Enterprise (custom) | $2,500/mo (or Agency Core $500/mo for workspace consolidation) | Depends on Peec quote |
USD. Peec Brands tiers handle brand count within the tier rather than as a separate multiplier. Scrunch Brands Core is $250/mo per brand. Peec annual saves ~16%. Scrunch annual is ENTERPRISE ONLY.
At 1 brand, Peec Starter is $170/mo cheaper than Scrunch Brands Core.
At 3 brands, Peec Pro at $205/mo annual still handles the brand count within the tier. Scrunch costs $750/mo (3 × $250 per brand). Peec is $545/mo cheaper, or $6,540/yr cheaper, for the same brand count.
At 5 brands, Peec Advanced at $420/mo annual covers the portfolio. Scrunch Brands Core at 5 brands is $1,250/mo. Peec is $830/mo cheaper, or $9,960/yr cheaper.
So the per-brand multiplier on Scrunch is the math that determines this comparison. Peec wins on multi-brand portfolios by a wide margin unless audit depth is the central use case.
6 vs 4 engines at the base
Peec covers 6 base engines on every paid tier with no add-ons.
Scrunch Brands Core covers 4 LLMs. Scrunch Agency Core also covers 4 LLMs. Scrunch Enterprise unlocks 9 LLMs at custom pricing.
So at the base, Peec ships 2 more engines than Scrunch for less money. Scrunch only beats Peec on engine count at Enterprise (9 LLMs vs Peec's 6 base).
For most marketing buyers tracking the major 4-6 engines, Peec covers what matters at a lower price. Scrunch's 4 LLMs at Core are sufficient if you have other reasons to choose the platform (audits, hallucination detection).
What each one ships uniquely
Peec only.
- Unlimited users on every paid tier (no per-seat math)
- 6 base engines on every paid tier (no add-ons)
- Daily refresh on every plan
- Flat per-tier pricing without a per-brand multiplier
- Brand-focused dashboard architecture (designed for collaborative team review)
- Separate Brands and Agency product lines
- Self-serve free trial without a sales call
Scrunch only.
- Site audits with structured AEO recommendations
- Sentiment analysis on brand mentions
- Hallucination detection (catches when AI says something wrong about your brand)
- Multi-workspace management for agencies
- Documented enterprise case study (Akamai 364% lift)
- 9 LLMs at Enterprise tier
- Per-brand-per-month pricing (matches how agencies bill clients)
Both cover citation tracking, competitor benchmarking, and AI visibility scoring at the core.
Three real buyer scenarios
The 5-person in-house marketing team. You want the whole team in the dashboard, 6 engines covered, daily refresh, and predictable per-month pricing. Peec Brands Pro at $205/mo annual covers it with unlimited users. Scrunch Brands Core at 1 brand is $250/mo and the per-brand structure does not fit a single-brand company with a team. Peec wins this scenario clearly.
The single-brand SaaS needing audit depth. You have one brand. You want site audits with structured recommendations, sentiment analysis on brand mentions, and hallucination detection. Audit depth is the use case. Scrunch Brands Core at $250/mo fits the capability shape. Peec Starter at $80/mo annual is cheaper but does not have the audit or hallucination detection. Scrunch wins on capability fit if those layers matter.
The agency at 8 client brands. You need per-client tracking, predictable pricing for the portfolio, and broad engine coverage. Peec Agency Growth at $495/mo monthly handles 8 brands at one flat agency price with 6 engines per brand. Scrunch Brands Core at 8 brands hits $2,000/mo (or Agency Core at $500/mo for workspace consolidation, but per-brand monitoring still applies). Peec is $1,500/mo cheaper at this scope. Peec wins on agency-portfolio economics.
If you are on WordPress
Neither Peec nor Scrunch runs on WordPress. Both are hosted SaaS dashboards tracking external sites.
If your site is on WordPress, the alternative worth knowing about is CiteTrack. It runs as a plugin inside the WordPress admin, queries 5 engines (ChatGPT, Perplexity, Gemini, Claude, Copilot) through your own API keys, logs verified AI crawler hits, and ties AI-referred visits to WooCommerce or EDD orders.
The pricing shape is flat annual ($59 Solo for 1 site, $129 Studio for 5, $249 Agency unlimited). No monthly subscription. No per-brand metering. Free crawler logging without a license. Honest limit: WordPress only, you manage your own engine spend.
For WordPress-first agencies, CiteTrack Agency at $249/yr unlimited sites is cheaper than 1 month of Scrunch Brands Core ($250/mo). For non-WordPress sites, Peec and Scrunch are the two real options.
FAQ
Is Peec AI cheaper than Scrunch AI?
Yes at every brand count. At 1 brand, Peec Starter at $80/mo annual is $170/mo cheaper than Scrunch Brands Core at $250/mo. The gap widens as brand count grows because Scrunch multiplies per brand. At 5 brands, Peec Advanced is $830/mo cheaper.
How does Scrunch's per-brand pricing work?
Each brand you track on Scrunch is billed separately at the Brands Core rate ($250/mo). 3 brands = $750/mo. Agency Core at $500/mo consolidates workspace management but the per-brand monitoring structure typically applies.
How many engines does each cover?
Peec: 6 base engines on every paid tier with no add-ons. Scrunch: 4 LLMs on Brands Core and Agency Core, 9 LLMs at Enterprise.
What does Peec do that Scrunch does not?
Unlimited users on every paid tier, 6 base engines on every tier (vs Scrunch's 4 below Enterprise), flat per-tier pricing with no per-brand multiplier, brand-focused dashboard built for team collaboration, separate Brands and Agency product lines, self-serve free trial.
What does Scrunch do that Peec does not?
Site audits with structured AEO recommendations, sentiment analysis on brand mentions, hallucination detection (catches AI errors about your brand), multi-workspace management built for agencies, documented enterprise case study (Akamai 364% lift), 9 LLMs at Enterprise tier.
Does Scrunch offer annual pricing?
Annual is available on Enterprise only. Brands Core and Agency Core are monthly-only at published rates. Peec offers annual on every tier (~16% saving).
Which one fits an agency better?
Peec has a dedicated Agency product line ($245/$495/$795 monthly) built for multi-brand portfolios with 6 engines per brand. Scrunch Agency Core at $500/mo consolidates workspace management but per-brand monitoring still applies. Peec usually wins on per-brand cost across an agency portfolio; Scrunch wins if client brands need its audit depth.
What if I am on WordPress?
CiteTrack at $59-$249/yr flat annual is a WordPress plugin in this category. 5 engines via BYO API keys, verified crawler analytics, WooCommerce + EDD revenue attribution. Honest limit: WordPress only.
- The full pricing breakdown, Peec AI pricing and Scrunch AI pricing.
- The wider field, Peec AI alternatives and Scrunch AI alternatives.
- The enterprise comparison, Profound vs Peec AI and Profound vs Scrunch AI.
- Agency-focused options, AI visibility tools for agencies.
See it in your own WordPress dashboard
Find out if AI recommends you — or a competitor
Install CiteTrack AI and see exactly who crawls you, who cites you, and what it earns. Flat pricing from $59/year, 14-day money-back guarantee.
Comparisons · AI Visibility, Comparison, Peec AI, Scrunch AI
Want to see if AI cites pages like this?
CiteTrack AI tracks your AI crawlers, citations, and the revenue they drive, inside WordPress.
Explore: Features · Crawl Academy · Glossary · Compare · Pricing