Profound vs Trakkr for AI Visibility in 2026
Quick answer: Profound is the enterprise heavyweight; Trakkr is the accessible source-signal monitor. Here is how they compare on coverage, pricing and fit, plus where a flat-price WordPress option fits in.
⚡ Key takeaways
- → Profound is the enterprise platform. $99/mo Starter, $399/mo Growth, custom Enterprise. Prompt Volumes demand data, multi-platform site coverage, SOC 2.
- → Trakkr is the all-engines-included monitor. $83/mo Growth annual ($100 monthly), $417/mo Scale annual ($500 monthly). All 8 AI models on every tier, daily refresh.
- → Trakkr's signature is breadth. 8 engines on Growth is more than Profound's 4 base engines on Starter or Growth. Profound only beats Trakkr on engine count at Enterprise.
- → Trakkr's 14-day free trial auto-bills on day 15. Profound is sales-led with no published trial. So if you forget to cancel, Trakkr charges $100/mo before you have a chance to think about it.
If you need demand research and multi-platform coverage at enterprise depth, Profound is the deeper platform. If you want all 8 AI engines tracked daily at SMB pricing, Trakkr ships the wider engine set for less.
What's in this guide
Different shapes, not different tiers of the same shape
Profound and Trakkr both track brand visibility in AI answers. Past that, the shape of each tool is meaningfully different.
Profound is the enterprise platform. Self-serve published pricing on Starter and Growth, custom on Enterprise. Customers include Statsig, Zapier, Clay, US Bank, Mejuri. The signature layer is Prompt Volumes, the consumer panel data showing what people actually ask AI by category. Multi-platform site coverage (Shopify, Webflow, custom CMS, headless) makes it the right fit for buyers with sites outside WordPress.
Trakkr is the all-engines monitor. UK-based, two paid tiers (Growth and Scale), and the unusual move of including all 8 AI models on every tier with daily refresh. No engine add-ons. No tier-gated coverage.
So the question is which shape fits. A buyer who needs demand research and multi-platform site coverage at depth goes one way. A buyer who wants the widest engine set at SMB pricing goes the other.
Pricing math, US vs UK
Both vendors publish prices. Trakkr is UK-based so VAT applies for UK buyers.
Profound vs Trakkr, published pricing
| Tier | Profound monthly | Profound annual | Trakkr monthly | Trakkr annual |
|---|---|---|---|---|
| Entry | Starter $99/mo | Starter $82.50/mo ($990/yr) | Growth $100/mo | Growth $83/mo ($1,000/yr) |
| Mid | Growth $399/mo | Growth $332.50/mo ($3,990/yr) | Scale $500/mo | Scale $417/mo ($5,000/yr) |
| Top | Enterprise: custom | Enterprise: custom | N/A (no tier above Scale) | N/A |
| Entry gap (annual) | ~$10/yr | Profound $990 vs Trakkr $1,000 | Trakkr +$10/yr | Within margin |
Profound annual saves ~17% (two months free). Trakkr annual saves ~17%. UK buyers pay 20% VAT on Trakkr; US buyers do not. Trakkr's 14-day trial auto-bills the monthly rate on day 15 unless cancelled.
The numbers at entry are within $10/yr of each other. Profound Starter $990/yr annual vs Trakkr Growth $1,000/yr annual.
The mid-tier gap is wider but in the opposite direction from what most people expect. Trakkr Scale at $417/mo annual is $1,000/yr more than Profound Growth at $332.50/mo annual. So Trakkr ends up costing more at the upper tier despite being positioned as the SMB-friendly option.
The reason is what each tier covers. Trakkr Scale ships every feature including all 8 AI models and daily refresh. Profound Growth caps at 4 base engines. So the cost difference reflects the bundle.
Engines per tier
This is where Trakkr has the unusual position.
Trakkr Growth ($83/mo annual) covers all 8 AI models. So does Trakkr Scale ($417/mo annual).
Profound Starter ($82.50/mo annual) and Growth ($332.50/mo annual) cover 4 base engines (ChatGPT, Perplexity, Gemini, Claude). Profound Enterprise unlocks 10+ engines.
So at the entry tier, Trakkr ships twice as many engines for the same price. At the mid tier, Trakkr ships 8 engines vs Profound's 4 base.
This is the deciding factor for buyers whose audience uses less common AI tools (Pi, Brave Search AI, You.com, etc.) Trakkr covers them at Growth. Profound does not until Enterprise.
The Trakkr trial auto-bill
Worth knowing about before you sign up.
Trakkr offers a 14-day free trial. On day 15, the trial auto-bills the monthly Growth tier ($100/mo) unless you cancel.
The catch is the calendar. If you start the trial on a Friday and forget about it for two weeks, day 15 lands on a Friday and you get charged.
If you want to test Trakkr without the auto-bill risk, set a calendar reminder for day 12. Cancel if you are not committed.
Profound has no public free trial. Trial terms vary by account and are negotiated through sales.
What each one ships uniquely
Profound only.
- Prompt Volumes (panel demand data on real AI queries)
- Multi-platform site coverage (Shopify, Webflow, custom CMS, headless)
- SOC 2 Type II compliance
- SSO at Enterprise
- Dedicated account team at Growth and above
- ChatGPT Shopping visibility at scale
- Content Agents for AI-drafted optimization
- 10+ engines at Enterprise
Trakkr only.
- All 8 AI models included on every paid tier
- Daily refresh on every plan
- 14-day free trial (auto-bills day 15)
- UK-based vendor with VAT-inclusive billing for UK buyers
- Coverage of less common engines (Pi, Brave Search AI, You.com) without an upgrade
Both cover citation tracking, competitor benchmarking, and AI visibility scoring at the core.
Three real buyer scenarios
The startup tracking 8 engines on a $100/mo budget. You want broad engine coverage including less common tools, you have one brand, and budget is $100/mo. Trakkr Growth at $83/mo annual covers all 8 engines daily. Profound Starter at $82.50/mo annual covers 4 base engines. If engine breadth is the central use case, Trakkr wins on shape.
The mid-market brand needing demand research. You have a dedicated AI search owner. You want to know what buyers actually ask AI before you write the prompt set. You have budget for a real tool. Profound Growth at $3,990/yr annual delivers Prompt Volumes plus the 4 base engines and competitor depth. Trakkr Scale at $5,000/yr annual costs $1,010 more, gives you 8 engines, but does not have Prompt Volumes. The demand data is usually worth the price difference if you actually act on it.
The Shopify enterprise tracking AI shopping. Your site is on Shopify, you sell across multiple channels, you want ChatGPT Shopping visibility and SOC 2. Profound Enterprise is the fit. Trakkr does not have multi-platform site coverage or ChatGPT Shopping support. Profound is the only one of these two that goes there.
If you are on WordPress
Neither Profound nor Trakkr runs on WordPress. Both are hosted SaaS dashboards tracking external sites.
If your site is on WordPress, the alternative worth knowing about is CiteTrack. It runs as a plugin inside the WordPress admin, queries 5 engines (ChatGPT, Perplexity, Gemini, Claude, Copilot) through your own API keys, logs verified AI crawler hits, and ties AI-referred visits to WooCommerce or EDD orders.
The pricing shape is flat annual ($59 Solo for 1 site, $129 Studio for 5, $249 Agency unlimited). No monthly subscription. No auto-bill trial gotcha. Free crawler logging without a license. Honest limit: WordPress only, you manage your own engine spend.
If you are WordPress-first and the budget shape matters, CiteTrack is worth a look. If you are on Shopify or a custom CMS, Profound and Trakkr are the two real options.
FAQ
Is Trakkr cheaper than Profound?
At entry, they are within $10/yr of each other (Profound Starter $990 annual vs Trakkr Growth $1,000 annual). At the mid tier, Trakkr Scale at $5,000/yr annual is actually $1,010 MORE than Profound Growth at $3,990/yr annual. So Trakkr is not cheaper at every tier; it ships more engines for the price.
What does Profound do that Trakkr does not?
Prompt Volumes demand research, multi-platform site coverage (Shopify, Webflow, custom CMS), SOC 2 compliance, SSO at Enterprise, dedicated account team at Growth and above, ChatGPT Shopping visibility, Content Agents, 10+ engines at Enterprise tier.
What does Trakkr do that Profound does not?
Ships all 8 AI models on every paid tier (Profound's base is 4), daily refresh on every plan, 14-day free trial (auto-bills day 15), UK-based vendor with VAT-inclusive billing for UK buyers, coverage of less common engines like Pi, Brave Search AI, and You.com without an upgrade.
Does Trakkr's free trial auto-renew?
Yes. The 14-day trial auto-bills the monthly rate on day 15 unless you cancel. Set a calendar reminder for day 12 or 13. Profound has no public trial; trial terms vary by sales.
How many engines does each cover?
Trakkr: all 8 AI models on every paid tier. Profound: 4 base on Starter and Growth (ChatGPT, Perplexity, Gemini, Claude), 10+ at Enterprise.
Does Profound have a free tier?
No. Self-serve starts at Starter $99/mo. Trakkr also has no free tier; the 14-day trial is the closest thing on either side.
Which one fits agencies better?
Neither is purpose-built for agencies in the way Scrunch or Peec's Agency product line is. Trakkr Scale at $417/mo annual is the higher-engine option for a smaller agency. Profound Growth or Enterprise serves agencies through standard tiers.
Which is better for tracking less common AI engines?
Trakkr. It ships 8 engines including Pi, Brave Search AI, and You.com on every tier. Profound focuses on the 4 major engines at Starter and Growth and unlocks 10+ at Enterprise. So Trakkr is the better fit if your audience uses less common AI tools and you do not have Enterprise budget.
- The full pricing breakdown, Profound pricing and Trakkr pricing.
- The wider field, Profound alternatives and Trakkr alternatives.
- Real cost across the category, SaaS vs WordPress plugin.
- The CiteTrack head-to-head, CiteTrack vs Profound.
See it in your own WordPress dashboard
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