Scrunch AI Pricing in 2026 and Whether It Is Worth It

To budget for Scrunch honestly, start with the sticker, multiply by how many brands you track, then decide whether your engines fit the 4-LLM base or push you to Enterprise. The per-brand mechanic is the part most reviews skip.

Scrunch is one of the more platform-shaped tools in the AI visibility category. Audits, workspaces, agency mode, an Agent Experience Platform, a 7-day free trial, and a Sitecore acquisition behind it. The pricing is public, which is refreshing for a tool with this level of depth.

The catch is what the public page does not advertise loudly.

Scrunch charges per brand, per month. So if you track two brands you pay two subscriptions, not one. And annual billing only exists on Enterprise, so you cannot save 15 to 20 percent on Core by committing to a year.

This guide walks every tier, every add-on, and the math for three real buyer scenarios.

The fully loaded annual cost, at a glance

The headline a brand reads first is "$250/mo." That covers 1 brand workspace on Core, 4 engines, 125 prompts, and 5 user seats. Here is what 1 brand on Core actually costs over a year, and where the number starts to climb.

Scrunch pricing in 2026, the headline tiers

Scrunch publishes two self-serve tiers (1 for brands, 1 for agencies) plus a custom Enterprise tier for each audience. The self-serve tiers are monthly only. Annual billing, with a "2 months free" equivalent discount, is published only for Enterprise clients.

The 4-LLM base set on Core and Agency Core is ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Enterprise adds Claude, Gemini, Google AI Mode, Meta AI, and Grok, taking the total to 9 LLMs. AXP (Scrunch's Agent Experience Platform) and full site audits are Enterprise only.

What changes by tier beyond the engines is depth.

• Core ($250/mo) includes 125 unique prompts, 5 site audits/mo, 1 brand workspace, 5 user licenses, basic content generation, self-serve onboarding, email support, and the 7-day free trial.
• Agency Core ($500/mo) doubles prompts to 250, 5 site audits per brand per month, 3 brand workspaces, 3 pitch workspaces (Partner only, you apply for the Agency Partner program), unlimited user licenses, Looker Studio access, Google SSO, CLI access, and ~30 minutes of training.
• Enterprise (Custom) adds the 9-engine coverage, AXP, full site audits, custom workspaces, custom licenses, SSO with SAML and OIDC, dedicated account team, query API access, MCP access, executive and board reporting, and strategy review calls.

The hidden costs the sticker does not show

Three places where the Scrunch number stretches beyond the published sticker.

1. Per-brand-per-month billing. This is the line that catches buyers off guard. Each brand tracked in Scrunch needs its own subscription, no shared discount, no bulk rate on Core.

2. Extra seats math and engine gating. Core includes 5 seats, Agency Core gives unlimited. If you outgrow 5 on Core, additional users cost $25/mo each, or $75/mo for a 5-seat pack. The pack is cheaper as soon as you need 4 or more (4 × $25 = $100 vs $75 for 5), so the default of "I'll just add one user at a time" loses money. Engine gating is the bigger spend. If your buyers use Claude or Gemini, the 4-LLM base on Core doesn't cover them. You move to Enterprise, custom pricing.

3. Annual billing is Enterprise only. Most competitors offer 15 to 20% off if you commit to a year on every tier. Scrunch reserves that discount for Enterprise. Self-serve Core and Agency Core have no annual saving path. Even if you know you'll use Scrunch for 3 years, you still pay the monthly sticker every month.

What it costs for three real buyer scenarios

Three scenarios with the verified Scrunch numbers.

How billing actually works

Scrunch's billing mechanics are clean on the trial side and unusual on the per-brand side. Here's what matters for budgeting.

Per brand, per month. The single most important Scrunch billing fact. Each brand you track is a separate subscription. So when you outgrow 1 brand you're not negotiating a higher tier, you're adding a second invoice. Plan procurement around this, especially if your finance team needs one PO per vendor relationship.

Taxes. Scrunch is US-based, so US buyers pay state sales tax where the SaaS rule applies. EU buyers pay VAT on top of the USD sticker at checkout, unless reverse-charge applies with a valid VAT ID.

Billing cycle. Self-serve Core and Agency Core are monthly only. Enterprise can move to annual with a "2 months free" discount, paid up front. So on the self-serve tier you're effectively buying month to month at the sticker, with no contractual saving for sticking around.

The 7-day free trial. Available on Core. Shorter than most competitors (Otterly and LLM Pulse run 14 days), so plan to load your real prompts on day 1, not day 4. Agency Core and Enterprise don't publish a self-serve trial, both go through a sales conversation.

Adding seats mid-cycle. Seats can be added at any time. The pack of 5 at $75/mo is the better unit economic at 4+ extra users. If you're at 3 or fewer extras, per-user at $25/mo each is cheaper. So decide before you click "add user" the third time.

Upgrading from Core to Agency Core. Same vendor, same data, but you cross from the brand track to the agency track. Confirm with Scrunch that your existing brand workspace migrates rather than gets created from scratch, otherwise you lose historical context.

Cancellation. Monthly self-serve plans stop at the next cycle. Enterprise annual is paid up front, no published partial-refund policy, so treat the annual commit as 12 months locked in.

Scrunch vs CiteTrack on price

The closest like-for-like at the in-house team scale is Core monthly against CiteTrack Studio. Both intended for teams running serious citation tracking. The mechanics are different (Scrunch is a hosted platform with auditing and agent experience tools, CiteTrack is a WordPress plugin with bring-your-own keys), so this is a price comparison, not a feature parity claim.

Who Scrunch is right for, and who should skip it

Pay for Scrunch if you are:

• A brand or agency that runs auditing as part of the workflow, not just monitoring. Scrunch's site audit and content generation features are deeper than most pure trackers.
• An agency in the Scrunch Partner program. The Pitch Workspaces (3 included on Agency Core, Partner only) are useful for prospecting and almost no other tool ships an equivalent.
• An enterprise with a Sitecore stack. Scrunch is now part of Sitecore, and the integration with the broader Sitecore ecosystem is worth more than the dashboard alone for that buyer.
• A team that values the widest published engine coverage. Enterprise covers 9 LLMs, more than most competitors at the same level (Otterly tops out at 7 with add-ons, Profound covers up to 10 on Enterprise).

Skip Scrunch if you are:

• Tracking multiple brands on a tight budget. The per-brand-per-month model multiplies fast: 5 brands on Core = $15,000/yr just to track them.
• Wanting a monthly-to-annual discount on the self-serve tier. Scrunch reserves that for Enterprise.
• Running on WordPress and want page-level fixes and revenue attribution, not just measurement.
• A small team that needs Claude or Gemini coverage from day one. Both are Enterprise-only.

What Scrunch's own customers say

Scrunch publishes a single named-customer testimonial directly on its pricing page, with a result number attached.

Akamai's Senior Director of Web Strategy and Operations, Jessie Dawson, says "More and more of the buying cycle is happening in AI search not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels." Scrunch attributes a 364% increase in brand presence for non-branded prompts to that engagement.

The pricing page also lists Within, Lenovo, Seer Interactive, NatWest, DEPT, hims, Stratabeat, Tinybird, Havas, and Paychex as Scrunch customers. That logo set skews to enterprise and large mid-market, which tracks with the published pricing and the Sitecore parent relationship. The Akamai result number gives the most concrete signal for what brand-presence lift to expect, though the size of the lift will obviously depend on your starting visibility.

The flat-fee alternative if you are on WordPress

If your site is on WordPress, CiteTrack AI does Scrunch's core citation tracking job, then adds page-level fixes and revenue attribution, on a flat annual license. The two products serve different buyers (Scrunch for agency-grade audits and AXP, CiteTrack for in-place WordPress optimization), so this is an alternative for the monitoring half of the job, not the audit and AXP half.

What it covers:

• Five engines on every plan: ChatGPT, Perplexity, Gemini, Claude, and Copilot, since you bring your own API keys.
• One-click AEO and GEO fixes for pages that get crawled but not cited.
• Revenue attribution that ties AI-referred visits to WooCommerce and EDD orders.
• $59/yr for one site, $129/yr for five, $249/yr for unlimited. No per-brand multiplier.

Honest limits.

• WordPress only. If your site is not on WordPress, this is not the right tool.
• No Agent Experience Platform equivalent. Scrunch's AXP is unique to Scrunch Enterprise.
• No deep site audit workflow. Scrunch's audit depth is the strongest part of its platform.
• BYO API keys. You pay the engines directly at cost, separate from the flat license.

Should you pay for Scrunch?

Here is the short version, by buyer type.

FAQ

Keep going

• The alternatives at a glance, best Scrunch alternatives.
• A head to head, Profound vs Scrunch AI.
• For agencies specifically, AI visibility tools for agencies.
• The WordPress-native view, top WordPress AI visibility plugins.
• Real cost across the category, SaaS vs WordPress plugin.

Pricing · AI Visibility, Pricing, Scrunch AI