Analytics now follows a Google-Analytics-style pattern: charts first, tables below. The goal is simple: see the pattern quickly, then inspect the rows that explain it.
Overview charts
Traffic trend compares sessions, pageviews and AI assistant sessions over time. Revenue trend shows store revenue and orders by day. A normal chart should move up and down; a perfectly straight line usually means sample data, not real visitor behavior.
Channels
Channel trend over time stacks daily sessions by acquisition channel. Channel share shows the selected period as a donut, so AI traffic is visible beside Direct, Organic Search and Referral instead of hidden inside Direct.
Sources and landing pages
Sources tells you which source/medium pairs created sessions. Landing pages tells you where visits began and which pages attracted AI assistant traffic. Use these when the high-level channel changed and you need to know what caused it.
When numbers do not match GA4
Small differences are normal. CiteTrack uses a first-party beacon, bot filtering and AI-referral recovery. GA4 can miss cookieless sessions, classify AI visits as Direct, or apply its own processing. The important question is whether the trend and source pattern make sense for decisions.