What Reputation tracks & how to use it

Reputation watches what AI says about you over time, not just whether you are cited. It is where brand-safety problems surface before your customers see them.

What it flags

• Status drops, cited to absent for a prompt.
• Sentiment turning negative, the tone about you got worse.
• Answer drift, the answer changed substantially (a new claim, a wrong price, a “discontinued” mislabel).

Where to start

1. Make sure prompts are running under Citations: Reputation compares each run to the previous, so it needs at least two runs per prompt.
2. Open CiteTrack AI → Reputation and use Recent changes to triage.
3. Switch to Answers & accuracy to read the exact latest answer and catch anything false.

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